The Cocktail, once overshadowed by simpler drinks like wine or beer, has made a significant comeback as people have rediscovered the art and craft of mixology. This revival is fueled by several factors:
- Craft Cocktail Movement: Bartenders and mixologists are treating cocktails as an art form, experimenting with ingredients, techniques, and presentation. This movement emphasizes quality, creativity, and a return to classic recipes with a modern twist.
- Speakeasy Culture: The rise of speakeasy-style bars, which often have a vintage, secretive vibe, has contributed to the cocktail renaissance. These establishments prioritize ambiance and offer carefully curated drink menus, often featuring forgotten or lesser-known cocktails.
- Craft Spirits: The growth of craft distilleries has expanded the variety of spirits available, allowing for more diverse and unique cocktail creations. From artisanal gins to small-batch bourbons, these spirits offer new flavours and profiles for bartenders to explore.
- Social Media Influence: The visual appeal of cocktails, with their vibrant colors and intricate garnishes, makes them a popular subject on platforms like Instagram. This has helped drive interest, as people seek out photogenic and shareable drinking experiences.
- Home Bartending: With the increased availability of cocktail tools and ingredients, more people are trying their hand at making cocktails at home. This has led to a deeper appreciation for the craft and a desire to learn more about the history and techniques behind classic and modern drinks.
- Sustainability and Local Ingredients: There is a growing trend towards using local and sustainable ingredients in cocktails. This not only supports local producers but also allows for more seasonal and regionally inspired drinks.
The cocktail is now joined by its cousin, the mocktail, which opens the field to a wider spectrum of participants, young and old. Here to stay for the foreseeable future, if you haven’t already, order yourself a nice Old Fashioned!
